I lead UX teams to understand where clients and projects fit on the UX maturity scale and engage in the right mix of research and design.
Product team should take a customer-first appraoch. This is one of three big reasons they are so valuable and why I enjoy running design sprints.
Planning, facilitating and post workshop anaysis - In person or virtual, let's have fun in our discovery. I like calling it innovation facilitation.
I'm lucky to have worked so many incredibly talented, and honestly, just all-around good people.
Hi. I've been working in corporate, agency and start-up environments for over 25 years. What I've learned is that the digital space is constantly evolving, and there's always something new and exciting to learn. I'm currently the UX practice manager at Saggezza. My goal is to always strive for collaborative UX thinking, streamline workflows, and of course, create great user experiences. What I love most about UX is the chance to connect with people, uncover issues, and be a part of a team creating solutions!
Outside of UX, I enjoy running and baseball. I've run 3 full marathons in 4 different countries. I have a passion for learning and trying new things. As a kid, my first gaming console was a Magnaovox Odyssey II. From there, I moved on to Atari, ColecoVision, Sega, Nintendo, Playstation, and XBox. Going outside of my comfort zone with an English degree, I moved to Seattle to work at Microsoft in 1991. My love for all things digital blossomed and I never looked back.
I majored in English with a minor in Spanish literature. My older sister studied computer science, and with her help, I learned to program in C.
Working on Windows 3.1, I get my first taste of software product developmnet. Even then, I remember asking "why" more than "how".
The bad news was I wouldn't complete my Masters. The good news was that in order to pay for school, I taught myself HTML and began freelancing building web sites.
Began volunteering at this non-profit organization in Little Village teaching computer skills like Word, Excel, Email, and Windows to folks rejoininng the workforce after incarciration.
Developed in Macromedia (later Adobe) Director, our team created interactive storybooks on CD-ROM teaching reading skills to kids with special needs. The best part was that I met Jenn, who I would one day marry!
Jenn didn't want to date someone she worked with, so I made it easy for her and got a new job.
New skill, Macromedia Authorware, to create corporate eLearning content.
Taking my interactive skills to the World Wide Web. I was still creating a ton of CD-ROM and desktop content, though.
News skill, Macromedia (later Adobe) Flash. I devised a way to make Flash dynamic (before it was in V4) using Microsoft ASP and Macromedia Generator. This workflow allowed editors, designers, and developers to work simultaneously. I turned my documentation into the first book on Generator/Flash Web Development published by New Riders. I was told it sold well in Brazil!
A guest speaker opportuntiy turns into a class, which turned in an adjunct position, which turned into a full-time faculty position. It was just supposed to be one lecture about the Web.
The success of my book forced me to incorporate. Apparently, Intel didnt want to contract a guy in his garage.
My 2-person company combines with another 2-person firm and we go after larger accounts together. Working with Thermos was great, but my MethodEngine highlight was the digital creative we produced for the Lincoln Center's 50th Anniversary celebration.
Is it too much to say Zoom was my idea? Our startup for bringing people to museums and cultural events in the virtual world was, maybe, just a little ahead of it's time.
If today feels like yesteday, you're doing something wrong. So I mixed it up and joined Saggezza to collaborate with peers to learn from and grow.
I formed the Saggezza UX team to focus on user research and design utilizing design thinking to understand user needs and wants. We focus on how to build the right thing, and not just anything.
Want to change the digital world? We should talk...